Featured Work
In 2009, Dell partnered with NextLife, a green consulting company, to launch their first environmentally friendly Dell-branded inks. Our group was tasked with launching the microsite for this special request. The result was a customer-friendly Flash microsite that still lived within the native Dell.com experience.
Roles: Art direction, design, user experience.
Reliant Energy is based in Houston, TX. They're well-established in the area, but had to compete with newer, greener and cheaper alternatives in a state where energy choices are derestricted for customers. They turned to us for new ways to market energy. Along with creating a social hub and building all of their social sites from scratch, we developed an iPad kiosk that allowed renters at local apartment complexes to sign up for energy on the spot.
Roles: Art direction, design, social media, user experience.
See more work for Reliant >
Alienware, the gaming branch of Dell, asked us to transform their email business to help it be more transactional. At the same time as Dell was going through the global transition, they were doing the same, optimizing emails so regions could pick up the same creative and modularize it.
Dell, a large technology company, trusted our team to create fresh and eye-catching sites. Last year, they chose to standardize their creative across all of their global regions. Along with championing the style guides and standards for each asset, we were responsible for creating the master templates for all online merchandising vehicles across the globe. Guidelines were strict for regions, so it was our task to innovate, keeping in mind that regions don't always have Flash or may have low bandwidth restrictions.
A Dallas-based eyewear company was looking to update their 4-year old site with a more modern look, like their boutique-quality frames. With the help of a developer, we were able to provide them a clean solution that features their frames prominently, allows customers to browse the catalog, and features a shopping cart for additional frames not found in the catalog.
I've had the joy of working with my college friend Jordan for the last two iterations of his portfolio site. Not only does he welcome the ideas of reinventing the portfolio site, he loves to play with the paintings and art that he creates. This site was meant to merge a few different points of his life: it created a dynamic feed on the front page of his blog, showcased his work by year and type, and also gave him a dedicated place to list the classes he taught outside of the Washington, D.C. area.
Roles: art direction, design, HTML/CSS development.
A local photo card company approached me to help design some new holiday cards that could fit 4x6 and 5x7 photos into them. We collaborated to create new and fresh designs for Easter, Halloween and Graduation.
Dell was making the shift from being known as a company that sold inexpensive computers to a smarter, more professional company with affordable higher-end products.
We were key in the visual transition, starting from the strategic level — featuring case studies to opening forums to the public — to maintaining a consistent message and style. In 2007, Dell launched its first out-of-home advertisement in Times Square, NY, based around the Vostro Product Launch, and our team handled it easily.
Roles: creative direction, site design, strategy, guidelines, e-mail marketing, online advertising
ConocoPhillips was looking to extend their presence online, and combine five older sites into one while creating a better user experience for their marketers. The result: a new website, with an interactive Marketer directory, information about the ConocoPhillips legacy surfaced on the homepage, and scalability that can accomodate a product database in the future.
The up and coming CrossFit company from Austin, TX had a redesigned logo, but was looking for a set of promotional postcards, flyers and web banners that could help promote specific events at tradeshows and fitness events. Their challenge at the time was educating potential customers about the benefits of each program.
One of the largest retailers in the US relied on our team to create the digital assets for their weekly sales and promotions. Sales happened so often every week that new and fresh material was crucial in getting sales.
A 1-year-old salon in Austin was looking for a website. Their style was traditional, yet modern, but they needed a new digital look.
I designed the functionality and style of the website, and with the help of a back-end developer, the site became reality. Eventually, the owner wanted the same style to translate to her print ads, and later into e-mail. In the end, the result was a consistent brand that could be recognized by any local beauty expert for its stunning model shots.
Roles: website design, strategy, print, e-mail, copywriting